The venerable Holga perfectly exemplifies the Lomography aesthetic simplicity of design for photographic integrity in a fun, cool machine. Throngs of Holga owners across the globe will tell you (they've all proclaimed it online already) they love their Holgas. Lomo took advantage of the camera's rampant success by marketing it through Urban Outfitters, and it's now available in a barrage of different configurations. You can get it with a color flash, or in any one of a bunch of different color schemes.
It shoots on medium format 120, making it the easiest way in the world to try shooting this special, breathtaking image size for the first time. The simplest of the line (it's got a fixed 60mm lens and fixed focus), it's also the ultimate Lomo to make-your-own. Owners love to tape up their Holgas, put plastic in front of the lens and scratch it up, shoot on expired film, and more; all just to get that perfectly one-of-a-kind style.