Lufkin P2133D Power Return Engineer's Tape
Lufkin started out making folding wooden rules for carpenters and while they still make those folding rules, today most of their business is in steel tape measures. They are a specialty manufacturing company, only making measuring devices which means that you can expect higher quality as well as better form and function.
This is a chrome-plated steel cased tape measure and while plastic cases are rugged, they'll never be quite as durable as metal. The blade hood is held in place with five rivets, making it considerably stronger than standard while the blade itself features a Ny-Clad nylon powder coating, which provides superior wear resistance and should last five times longer than a standard, painted blade.
Lufkin has supplied a longer blade as well, with a full 33 of measurement. The belt hook is removable for use in a tool box or tool belt and the ribbed, non-slip lock button gives you superior control over locking and unlocking the blade.