Lufkin started out making folding wooden rules for carpenters and while they still make those folding rules, today most of their business is in steel tape measures. They are a specialty manufacturing company, only making measuring devices which means that you can expect higher quality as well as better form and function.
This is a chrome-plated steel cased tape measure and while plastic cases are rugged, they'll never be quite as durable as metal. The blade hood is held in place with five rivets, making it considerably stronger than standard while the blade itself features a Ny-Clad nylon powder coating, which provides superior wear resistance and should last five times longer than a standard, painted blade.
Lufkin has supplied a longer blade as well, with a full 33 of measurement. The belt hook is removable for use in a tool box or tool belt and the ribbed, non-slip lock button gives you superior control over locking and unlocking the blade.
Komlon calls this tape measure a "monster" and while 30 feet of length is extraordinary, I think what they're really talking about is the unique features they've built into this tape's design. To start, the blade is marked on both sides ensuring that you can read it no matter how you hook it up. It’s also nylon coated to prevent the measurement imprinting from wearing off. The end hook is appropriately a double sided hook, allowing you to connect it from either side as well. Not only that, but it's magnetic, so you can get it to hold itself in place to any ferrous metal object.
You'll probably find more Stanley 25 foot tape measures on a construction site than all other brands put together. The FatMax line from Stanley is 1-1/4 inches wide, rather than the standard one inch, meaning it has some extra rigidity when you need it. In fact, you can extend this tape measure 11 feet in the air, two feet longer than a one inch tape will go. The first six feet of the blade (which is the part that usually breaks) is protected with BladeArmor coating for extra durability.
FastCap has taken a slightly different approach to this tape measure, making the tape flat, rather than the more common concave tape. While this means that it won't stand out in the air from the housing, it makes the blade lay flat on the material you are measuring to help you get more accurate measurements. They also have conventional concave tape measures available but for cabinet work in the shop, this flat blade is superior. You can also use it to measure around curves, something that you just can't do with a concave blade. There's also an erasable note area right on the side of the tape measure, a very handy feature to have.
This tape measure from US Tape has a very unique feature in that it’s designed so that you can quickly and easily find the center of any measurement, even down to a fraction of an inch. Considering how common that is when building something, I'm surprised that more tape measure manufacturers haven't stolen their idea. The one inch by 25 foot blade is housed in an impact resistant plastic case, with rubber overmolded grips to make it easy to hang onto.